Bringing Anfield to Dubai
Dubai, UAE — On December 4th 2019, the first officially licensed Liverpool FC (LFC) stand-alone store in Dubai opened its doors within The Dubai Mall, with the aim of bringing “Anfield to Dubai” and the surrounding regions. In partnership with The BootRoom Collection, the official Liverpool FC concept store offers fans a chance to purchase merchandise and memorabilia exclusive to the club.
Boasting the widest range of LFC licensed products, including home, away and third kits for adults and children, as well as classic retro pieces and gifting items, the store also provides exclusive memorabilia items such as signed shirts, boots, balls and images from some of the current LFC players along with legends of Anfield, provided by The BootRoom Collection. Through the store, fans will also be able to make telephone reservations to ensure they get the latest items first.
Fans also have the opportunity to personalise their shirts with an exclusive in-store service that prints names in the official LFC font. Furthermore, a unique in-store photo opportunity is available with the “This is Anfield” sign – as the players do on match day – sure to excite any Liverpool FC fan!
Craig McKelvie, Founder and CEO of The BootRoom Collection, said he was truly excited about the partnership between The BootRoom Collection and Liverpool FC, being a Reds fan himself.
“The BootRoom Collection has been successfully trading in Dubai for the last 18 months, offering a premium range of signed authenticated sports memorabilia through its stores and selected retailers. When Liverpool FC approached The BootRoom Collection earlier this year to discuss the opportunity to open the first officially licensed LFC store in Dubai, I knew this was not an opportunity to pass up. As a lifelong Liverpool FC supporter, I am delighted to be working with one of the world’s most iconic sporting brands to offer a wide range of LFC merchandise and memorabilia. Together we are “bringing Anfield to Dubai” to a large number of Liverpool FC fans in the region,” McKelvie said.
Mike Cox, Senior Vice President, Merchandise, Liverpool FC, says the store will replicate a lot of what fans would find at the club’s Anfield store.
“We’re delighted to be able to offer Reds in Dubai the opportunity to feel closer to Anfield through our new official store in The Dubai Mall. I’ve been able to see first-hand how passionate our fanbase is here and as one of the world’s premier shopping destinations, it’s an exciting opportunity for the club to connect with supporters in the region.
“The BootRoom Collection has done a great job in delivering an authentic LFC retail experience to Dubai, and we’re excited to be able to work together to offer our fans in the region access to authentic LFC merchandise across a range of product categories.”
The Official Liverpool FC Store showcases the whole range of training kits, the Manager’s Collection, along with the home, away and third kits, all available for personalisation in-store. Merchandise starts from AED 15 up to AED 5000 for selected signed memorabilia.
For more information and to find out about new product launches, in-store events and exclusive offers, follow The Official Liverpool FC Store, The Dubai Mall on Instagram @LFCRetailUAE.
Address: Liverpool FC Official Store, Unit 124, Lower Ground Floor, The Dubai Mall
Telephone number: 04 447 3106
About Liverpool Football Club
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 18 League Titles, seven FA Cups, eight League Cups, six Champions League trophies (formerly known as the European Cup), three UEFA Cups, four European Super Cups and 15 Charity Shields. As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which aims to create life-changing opportunities for children and young people in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6). Liverpool FC is a global brand and works with leading-edge commercial partners around the world providing unparalleled commercial opportunities.
About The BootRoom Collection
The BootRoom Collection is committed to providing authentic signed memorabilia honouring some of the greatest players and their personal hero’s, stadiums, and match moments to have graced the history of sport. The BootRoom Collection only works with the most trusted memorabilia wholesale partners in the world, and is the only luxury brand in the Middle East to customise authentic sporting memorabilia. The BootRoom Collection authenticates their signed memorabilia through a Certificate of Authenticity and a unique QR code linked to an online video or images of the player at their private signing.
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