Dubai, UAE — On 23rd July, Liverpool Football Club in partnership with Seventy8 Sports opened the third official standalone Liverpool FC store in Ibn Battuta Mall, Dubai. The store opening followed the success of the first standalone store in The Dubai Mall last November and the second in WAFI Mall in March. The new retail location offers the latest adult and children’s kits, including the home kit, English Premier League (EPL) Champions and Club merchandise, retro pieces, accessories and signed memorabilia with every element of the store designed carefully in keeping with the mission to ‘bring Anfield to Dubai’. The new store has opened just in time for fans to join in celebrating yet another great year with Liverpool FC winning the English Premier League 2020.
Founder and CEO of Seventy8 Sports, Craig McKelvie said they were excited to open the third stand-alone store in Dubai in partnership with LFC and with perfect timing as LFC celebrates winning the English Premier League trophy.
“We at Seventy8 Sports could not be more excited to open the third Official LFC store at Ibn Battuta Mall in partnership with LFC and during this momentous occasion as LFC celebrates winning the English Premier League trophy. In keeping with the mission of Seventy8 Sports to bring people closer to their sporting icons, we are delighted to be working with the iconic global brand of Liverpool FC. We are thrilled to be working with the team at Ibn Battuta on what will be our third LFC store to open in Dubai in just over six months, as we continue on the journey of bringing Anfield to Dubai for all reds fans in the region.”
“In line with what Jurgen Klopp talks about in terms of the LFC team being brave when they “go into battle”, it’s that same mentality we at Seventy8 Sports hope to pass on through opening new stores and having the opportunity to showcase the Liverpool FC brand along with the recent English Premier League title”, said McKelvie.
Gail Sangster, Assets Director at Nakheel Malls on behalf of Ibn Battuta Mall said: “We at Ibn Battuta Mall are constantly looking for ways to diversify our offering for our customers, and the addition of the official Liverpool FC store is a milestone moment for us in doing so. With fans across the community, including our mall management, to say we’re excited to have LFC as a part of the Ibn Battuta Mall family is an understatement.”
Products range from AED 5 for an LFC branded rubber bracelet to AED 549 AED for a Home Kit including an EPL patch, name and number. The Ibn Battuta Mall store also features a stand-alone personalisation counter, which offers LFC official name and number, English Premier League name and number and for a limited time, gold Champions name and number.
Over the course of the week starting July 26th, a competition via Virgin Radio (104.4) will offer giveaways for signed memorabilia. As a part of the DSS shopping festival, LFC is also offering exclusive offers that reach up to 70% on selected items across its three store in the UAE. For more information and to find out about new UAE product launches, in-store events and exclusive offers, follow The Official Liverpool FC Store on Instagram @LFCRetailUAE.
Persia Court, Ibn Battuta (close to the metro walkway)
+97158 579 1820
About Liverpool Football Club
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 18 League Titles, seven FA Cups, eight League Cups, six Champions League trophies (formerly known as the European Cup), three UEFA Cups, four European Super Cups and 15 Charity Shields. As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which aims to create life-changing opportunities for children and young people in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6). Liverpool FC is a global brand and works with leading-edge commercial partners around the world providing unparalleled commercial opportunities.
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