.@GrahamClews chats with Craig McKelvie, CEO of Seventy 8 Sports, the official retail partner of Liverpool Football Club in the region, which aims to bring fans […]

Liverpool FC, the English Premier League champions, and Dubai-based Seventy8 Sports, have marked the one-year anniversary of the official club store opening in The Dubai Mall […]

Words by Craig McKelvie, Founder & CEO, The BootRoom Collection There is still nothing like the passion of a fan meeting their favourite athlete. What was […]

Words by Craig McKelvie, Founder & CEO, The BootRoom Collection . For a lot of people, collecting sports memorabilia is a passion-driven hobby. Usually starting as […]

Third Official Liverpool FC Store Opens at Ibn Battuta Mall in Dubai   Dubai, UAE — On 23rd July, Liverpool Football Club in partnership with Seventy8 […]

If you’re after a signed photo of Lionel Messi or Neymar’s Barcelona home shirt – framed and signed – there’s a chance they will have one. They […]

Second Official Liverpool FC Store set to open in WAFI Mall   Dubai, UAE — On March 22nd, Liverpool Football Club in partnership with The BootRoom […]

Bringing Anfield to Dubai   Dubai, UAE — On December 4th 2019, the first officially licensed Liverpool FC (LFC) stand-alone store in Dubai opened its doors […]