Dubai, UAE — On March 22nd, Liverpool Football Club in partnership with The BootRoom Collection opened the second official standalone Liverpool FC store in the WAFI Mall, Dubai following the success of the first standalone store opening in The Dubai Mall last November. The new opening offers the latest kits, retro pieces, homewares, accessories and signed memorabilia with every element of the store designed carefully in keeping with the mission to ‘bring Anfield to Dubai’. As we reach the ‘business end’ of the Premier League season, the new store has opened just in time for fans to join in celebrating yet another great year for Liverpool FC.
Exclusive for the WAFI Mall store in the week of opening, the branch is offering a limited number of the much sought after goalkeeper kit and blackout jerseys. The store also features home, away and third kits for both adults and kids, a range of classic retro kits including the legendary candy strip from the mid-1980s, homewares such as cushions, ideal for any ‘man cave’ and accessories inclusive of rucksacks and collectable keyrings.
The Official Liverpool FC store in WAFI Mall also offers the unique name and number printing service in the official Liverpool FC font, which is only available in the two UAE based officially licensed LFC stores. While stocks last, fans can purchase and apply the Club World Championship badge to any official 19/20 LFC kit to commemorate Liverpool’s stunning victory in December last year – making fans the proud owners of an instant classic. Last but not least, The Official Liverpool FC store in WAFI Mall offers a capsule range of signed LFC memorabilia, including signed Mo Salah merchandise!
Craig McKelvie, Founder and CEO of The BootRoom Collection, said he was truly excited
about the new store opening in WAFI Mall, which offers and makes more readily available the much-loved LFC merchandise for its fans in the country.
“We are constantly looking for new retail opportunities as we aim to extend the availability of official LFC products in the UAE. Having successfully worked with WAFI Mall in the past, The BootRoom Collection in partnership with Liverpool FC is delighted to return to work with them as a partner to cater to the LFC fans in the region,” McKelvie said.
Products range from AED 49 for an official LFC Pen to AED 9,999 for a signed, authenticated Liverpool FC 2019/20 Jersey.
For more information and to find out about new UAE product launches, in-store events and exclusive offers, follow The Official Liverpool FC Store on Instagram @LFCRetailUAE.
Telephone number: +971557899062
About Liverpool Football Club
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 18 League Titles, seven FA Cups, eight League Cups, six Champions League trophies (formerly known as the European Cup), three UEFA Cups, four European Super Cups and 15 Charity Shields. As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which aims to create life-changing opportunities for children and young people in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6). Liverpool FC is a global brand and works with leading-edge commercial partners around the world providing unparalleled commercial opportunities.
About The BootRoom Collection
The BootRoom Collection is committed to providing authentic signed memorabilia honouring some of the greatest players and their personal hero’s, stadiums, and match moments to have graced the history of sport. The BootRoom Collection only works with the most trusted memorabilia wholesale partners in the world, and is the only luxury brand in the Middle East to customise authentic sporting memorabilia. The BootRoom Collection authenticates their signed memorabilia through a Certificate of Authenticity and a unique QR code linked to an online video or images of the player at their private signing.
For all media inquiries contact:
Bianca Riley | Anika Berger | Hanine El Massri | Sophie Cooke
Phone: + 971 (0)52 906 1282 | +971 50 598 4359 | +971 (0)55 153 3151 | +971 (0) 56 352 8696 |